User behavior analytics that tells you why
See what users do on your site and app. Our AI researcher reads thousands of sessions and shows the reason, with the replays that prove it.
Sample AI report in seconds, no account Masking on by default
AI researcher
Read 1,284 sessions, sample dataYou asked
Why do users drop off at signup?
31% abandon signup at step 3 because phone verification fails on mobile.
- SMS code not delivered on 2 of 3 carriers in the US
- Users tap Send code 4 times on average, then leave
- Desktop completes the same step at 88%
Evidence sessions
Product screens show sample data from a demo store.
AI researcher
Ask why, and get an answer with proof
Type a question the way you would ask a colleague. The AI researcher reads thousands of sessions, events and survey answers, then replies in plain English with the replays that show it.
- Why does Google Ads traffic convert worse this week?
- Where do trial users get stuck before their first project?
- What do people who churn do in their last five sessions?
Read more about AI user research and how every finding links to its evidence.
AI researcher
Read 3,410 sessions, sample dataYou asked
Why does Google Ads traffic convert worse this week?
Paid search visitors land on a pricing page that hides the plan toggle on mobile. 58% of them never see yearly prices.
- 71% of Google Ads visits are on mobile this week, up from 48%
- The new ad group sends them to /pricing instead of the product page
- Organic visitors on the same page convert at 3.9%, paid search at 1.7%
Evidence sessions
Step 3 of 4
Verify your phone
Code not delivered. Try again.
Session replay
Watch the moment a user gives up
Replays rebuild each visit from the page itself, so they are sharp, light and private. Idle time is skipped and every rage click, dead click and error is marked on the timeline.
- Rage clicks
- Three or more fast clicks on one spot
- Dead clicks
- Clicks on things that do nothing
- Error clicks
- Clicks followed by a script error
- U-turns
- Back to the previous page within seconds
See session replay and rage click tracking.
Heatmaps
See where attention goes and where it stops
Click, scroll and move maps for every page, split by device, source and segment. Rage clicks get their own layer, so a broken button stands out from a busy one.
- Scroll depth shows how many people reach your main call to action
- Compare mobile and desktop maps side by side
- Maps update as visits come in, no screenshots to retake
More on the heatmap tool.
Funnels and forms
Find the step and the field that lose you money
Build a funnel in seconds from any pages or events. Click a drop-off to open the replays of people who left there. Form analytics shows which field makes people hesitate, retype or quit.
Signup funnel, last 30 days
Sample data-
1. Landing page 100%
-
2. Start signup 62%
-
3. Verify phone 41%
31% leave here
-
4. Account created 28%
Signup form, last 30 days
| Field | Hesitation | Drop-off |
|---|---|---|
| Work email | 2.1 s | 3% |
| Password | 4.8 s | 6% |
| Phone number | 11.4 s | 31% |
| Company size | 1.9 s | 2% |
Sample data
Details on funnel analysis and form analytics.
Every user, one profile
Know who struggles and what it costs you
Source, device, sessions, clicks, purchases, support tickets and survey answers on one timeline. Churn risk and a short AI summary tell your team who to help first.
Built for customer journey analytics, with cohorts and feature usage from product analytics.
Maya R., Growth plan
First seen 41 days ago from paid search, iPhone, Safari
- Sessions
- 14
- Purchases
- $318
- Tickets
- 1
- NPS
- 6
- Oct 9 Rage clicks on Export, left after 40 s
- Oct 6 Opened ticket about CSV export
- Sep 28 Survey answer, score 6
- Sep 2 Upgraded to Growth
AI summary
Uses reports weekly, blocked by CSV export since Oct 6. Fixing export or a personal reply likely keeps this account. Sample data.
AI interview, after a low NPS score
You gave us a 6. What almost stopped you from finishing your report today?
The CSV export keeps timing out on big date ranges.
Thanks. Which date range were you exporting, roughly?
A full quarter, every Monday.
Ask your users
Hear the reason in their own words
Short surveys and NPS appear at the right moment, and the AI interviewer asks one or two follow-up questions in a small chat. Every answer lands on the user profile next to the session it came from.
See NPS survey software and AI interviews.
Privacy by default
Private data never leaves the browser
Inputs, emails and numbers are masked before anything is sent. Recording can wait for the consent signal from your own banner, the DPA is part of every plan and Scale and Enterprise choose EU or US hosting.
- Masking on by default
- Passwords and cards never captured
- Consent mode for your banner
- EU or US hosting on Scale and Enterprise
Read privacy and security and the data processing agreement.
What we record on a checkout form
Card number
Name on card
Postal code
Masked in the visitor's browser
For decision makers
Put a number on the problems you cannot see
A leak you cannot see is a leak you keep paying for. Enter your own figures to see what one fixed step is worth in a year.
Worked example with your numbers
Extra conversions per month
Extra revenue per year
This is arithmetic on the figures you enter, not a promise. The lift depends on what you find and fix. UserExplorer shows you where to look and which replays prove the problem.
Fewer tools
Replay, heatmaps, funnels, surveys and research in one subscription.
Hours back
The AI researcher reads sessions so your team watches only the evidence.
Lower risk
Masking, consent mode, DPA and hosting choice from day one.
Use cases
Built for the questions teams ask every week
Product, UX, growth, e-commerce and support teams use the same recordings, each with their own question.
SaaS onboarding and activation
Find the step where trial users stall, see which feature predicts retention and ask the AI what activated users do differently.
Learn moreE-commerce checkout
Spot the coupon field, shipping step or payment error that ends the order, with field level form analytics.
Learn morePaid traffic quality
Compare channels by behavior, not just by conversion, and learn why one campaign lands visitors who never scroll.
Learn moreUX research without scheduling
Run a short AI interview with the exact users who hit a problem, then read the themes with linked sessions.
Learn moreAgencies reporting to clients
Show clients the replay behind every recommendation, across up to ten projects on Scale.
Learn moreSupport and success teams
Open a customer profile from a ticket and watch the session that caused it before you reply.
Learn moreCompared
One tool instead of three, with the reason included
Most teams combine a heatmap tool, a product analytics tool and a survey tool, then guess why the numbers move. Here is how UserExplorer compares.
| Capability | UserExplorer | Hotjar | FullStory | Microsoft Clarity |
|---|---|---|---|---|
| Session replay and heatmaps | Yes | Yes | Yes | Yes |
| Funnels and form analytics | Yes | Basic | Yes | Limited |
| AI answers across many sessions, with evidence | Yes | AI features vary by plan | AI features on higher plans | AI summaries |
| User profiles with purchases and tickets | Yes | Limited | Yes | No |
| Surveys, NPS and AI interviews | Yes | Surveys and feedback | No | No |
| Published prices and self serve checkout | Yes | Yes | Quote based | Free |
| EU hosting choice | Scale and Enterprise | Check vendor | Check vendor | Vendor cloud |
General comparison based on public product pages. Check each vendor for its current features and prices. More in Hotjar alternative, FullStory alternative and Clarity alternative.
Pricing
Published prices with AI analyses included
Every plan is paid and billed monthly or yearly. Yearly is half price.
Startup
$49/mo billed yearly
$99/mo
10,000 sessions and 50 AI analyses per month.
Growth
Most popular$249/mo billed yearly
$499/mo
100,000 sessions and 400 AI analyses per month.
Scale
$749/mo billed yearly
$1,499/mo
500,000 sessions and 1,200 AI analyses per month.
Enterprise
$1,999/mo billed yearly
$3,999/mo
2,000,000 sessions and 3,000 AI analyses per month.
Compare every feature on the pricing page. Recording pauses at your limit, nothing extra is ever charged.
Guide
What user behavior analytics is and how to use it
User behavior analytics is the practice of recording and measuring how people use a website or app, what they click, how far they scroll, which steps they finish and where they leave, so a team can find and fix the moments that cost signups, sales or retention. It answers why a number moved, where traditional web analytics only reports that it moved.
How it differs from web analytics
Web analytics counts visits, sources and conversions in aggregate. Behavior analytics adds the individual visit: the session replay, the heatmap of where people clicked, the field in a form where they stopped typing. Product analytics sits between them with events, funnels, cohorts and retention. A complete setup uses all three views on the same data, which is what UserExplorer does.
The main methods
- Session replay rebuilds a visit so you can watch what a person experienced.
- Heatmaps aggregate clicks, scrolls and movement across many visits to one page.
- Funnels measure how many people complete each step of a journey such as signup or checkout.
- Form analytics shows hesitation, refills and abandonment per field.
- Frustration signals such as rage clicks and dead clicks point to broken or confusing elements.
- Voice of the user through surveys, NPS and interviews explains motives that behavior cannot show.
Where AI helps
The bottleneck has always been time. A team with 50,000 sessions a month watches a few dozen. An AI researcher can read all of them, group recurring problems, measure how many people each one affects and point to the replays that show it. The useful test for any AI feature is evidence: an answer you cannot check against sessions and numbers is an opinion. Read how this works in AI user research.
Privacy and consent
Behavior data can contain personal data, so collection should be minimal. Good practice is to mask form inputs and sensitive text in the browser, never capture passwords or payment fields, start recording only after consent where the law requires it, sign a data processing agreement with the vendor and choose where data is hosted. See GDPR session replay for the details.
A simple first week
- Install the snippet and keep default masking.
- Define one funnel for your main goal, such as signup or checkout.
- Open the replays of people who left at the biggest drop-off.
- Ask the AI researcher why that step loses people, and check the evidence sessions.
- Fix one thing, then compare the funnel the following week.
FAQ
Answers before you install anything
What is user behavior analytics?
User behavior analytics is the practice of recording and measuring how people use a website or app, what they click, where they scroll, which steps they finish and where they give up, so a team can find and fix the moments that cost signups, sales or retention.
Microsoft Clarity is free. Why pay for UserExplorer?
Free tools are good at showing what happened in single sessions. UserExplorer explains why across thousands of sessions, connects behavior to revenue, tickets and churn on each user profile, and lets you ask users directly with surveys and AI interviews. Compare them on the Clarity alternative page.
Is session recording legal under GDPR?
It can be when personal data is minimised and you have a legal basis. Inputs and sensitive text are masked in the browser by default, recording can wait for your consent signal, a data processing agreement is included and EU hosting is a choice. You stay responsible for consent on your own site. Details on privacy and security.
Will the script slow down my site?
No noticeable impact by design. The snippet loads asynchronously after your page, records page changes instead of video and sends small compressed batches in the background. You can also record a sample of visits.
Do you capture passwords or card numbers?
No. Password and payment fields are never captured, and every other input is masked by default before anything leaves the visitor's browser. You can mask more with CSS selectors.
How does the AI know it is right?
Every finding comes with the numbers behind it and links to the sessions that show it, so you can watch the evidence in a minute before you act. When the data is too thin for a conclusion, the AI researcher says so instead of guessing.
What happens when I reach my session limit?
Recording pauses until the next billing period and you get a notice at 80 percent. Nothing extra is ever charged. You can upgrade at any time and recording resumes at once.
Is there a free plan?
No. After signup you get a one time demo: up to 500 sessions over 7 days on your own site, without AI analyses. Every plan after that is paid, from $49 per month billed yearly. See pricing.
Can I bring in purchases, tickets and events from other tools?
Yes. Send events, purchases and support tickets through the API or webhooks on Scale and Enterprise, and they appear on the user timeline next to sessions and survey answers.
Does it work with single page apps and mobile web?
Yes. Route changes in single page apps are tracked automatically, and recordings and heatmaps are split by device so mobile problems do not hide behind desktop averages.
Can I cancel at any time?
Yes, from the billing portal in your account. Your plan stays active until the end of the paid period and does not renew after that.
Who is UserExplorer for?
Product, growth and UX teams at SaaS companies, e-commerce stores and marketplaces, and agencies that report to clients with evidence. If you have traffic and a goal such as signups, purchases or activation, it fits.
Find out why your users leave this week
See a sample report built for your site in seconds, then install one snippet when you are ready.